New Idea Furniture Campaigns

New Idea Furniture, a furniture retailer with 4 showrooms wanted to increase foot traffic into their store and increase their reach of customers beyond those that already knew about that or live in the immediate areas. Traditionally a catalogue based marketing approach over the course of the year, we worked with New Idea strategise ways to reach their goal and successfully implemented numerous sale campaigns with mass media exposure to a wider audience reach.

This overall marketing plan included the creation of a brand new website, a rebrand for a sister store to come underneath the New Idea banner, loyalty campaigns to increase client retention and repeat purchases, brand awareness exposure campaigns, editorial based marketing and much more.