Advertising & Media

Concept Marketing’s media specialists are experts in not only traditional advertising mediums, but also digital, social media, and search engine marketing.

We find the most innovative ways to deliver our ideas to audiences. From film, video, print, radio, integrated campaigns, a social media platform, to Facebook posts, we fuse the message with the moment, to achieve the desired result.

We can do this because we have a deep understanding of our consumer’s behaviour, both in the real world and online. We know what motivates them to listen, engage and buy. And we know where and when to connect them with the most relevant messages – from a more traditional media approach to one that incorporates the latest media targeting technology.

We are also big believers in integration. Our media and creative teams work together to provide a holistic, fully integrated solution.

While much of media buying is related to math and data read rates, the art of the buy lies in growing personal relationships with reps and partners. Our team excels at both. We highly value the relationships we have with our partners and work hard to fine-tune each media plan to optimise every dollar spent

When you work with Concept Marketing expect the following:

  • Advertising strategy and campaign planning
  • Art direction and concept development
  • TV and radio production
  • Production management
  • TV media strategy, planning, buying & monitoring

Talk to us today about how we can produce a smart and effective integrated advertising campaign for you.

Our Advertising & Media Services

Concept Marketing can provide national and international media buying and planning services available across multi-media platforms include TV, radio, print, digital, online, large media and integrated activation campaigns.

With trusted relationships in all mediums Australia wide and access to some of the best assets the media can provide, Concept Marketing are able to provide the best media opportunities and comprehensive integrated media schedules for clients.

In a perfect world, business owners would discover a hot market and then build a business to serve that market. The reality is that most businesses are started because the owner of that business knows how to do something. Occasionally, through trial and error, that business discovers it does indeed serve a hot market. Far too often, businesses simply get by without any real focus on a market.

At Concept Marketing, we conduct several workshops delving into your brand, who you are, what language you speak, why you do what you do in order to unveil who your true target market and ideal client is.

Marketing used to be an art. In the era of Mad Men, the most effective ideas came from drinking scotch at a bar and talking about inspiration. Today, marketing is more like a science. We want to know that if we are spending $1 we are getting $3 in return. We want to know what our customers react to, what mediums they consume and how we can best target our service offering to satisfy not only their want, but more importantly, their need.

At Concept Marketing, we believe your marketing should begin with the end in mind. Gone are the days where guesstimating is enough to justify a spend. Our philosophy is you can’t manage what you don’t measure. And if you can’t track your marketing efforts, how do you know what’s effective and what’s not?

Digital Advertising is more than just Pay Per Click ads. A couple of years ago, paid ads were considered the end-all digital marketing solution. Today, however, PPC has less of an impact– in the sense that it takes more than an ad in google to convince a prospective buyer to buy and it takes more than one approach to educate a buyer on the product or service you provide.

Think audience profiling and serving your ads to your target audience. Think remarketing ads to people that have hit your site but not converted or found what they were looking for. Think a laser targeted advertising approach costing you less and seeing you win more business.

The digital advertising space is a growing space with a refined means of communicating your core message to your target audience.

Don’t get left behind – your audience isn’t trending towards online it’s already there. So where are you