Our Marketing & Strategy Services
In a perfect world, business owners would discover a hot market and then build a business to serve that market. The reality is that most businesses are started because the owner of that business knows how to do something. Occasionally, through trial and error, that business discovers it does indeed serve a hot market. Far too often, businesses simply get by without any real focus on a market.
At Concept Marketing, we conduct several workshops delving into your brand, who you are, what language you speak, why you do what you do in order to unveil who your true target market and ideal client is.
Media strategy sets the foundation for an integrated, well-timed and well-planned PR campaign. By combining multiple media channels including advertising, public relations, event management and social media, Concept Marketing will create a PR strategy that’s tailor-made to meet your objectives and ensure maximum results. It’s our job as your PR Agency to facilitate all angles of your strategy and work with you to meet these objectives.
No two PR campaigns are the same, and it’s the public relations agencies’ job to strategically map out your campaign tactics to promote your brand. With the digital landscape changing at such a rapid rate, multiple media channels are critical for a long term, ongoing, effective and strategic PR campaign.
Marketing used to be an art. In the era of Mad Men, the most effective ideas came from drinking scotch at a bar and talking about inspiration. Today, marketing is more like a science. We want to know that if we are spending $1 we are getting $3 in return. We want to know what our customers react to, what mediums they consume and how we can best target our service offering to satisfy not only their want, but more importantly, their need.
At Concept Marketing, we believe your marketing should begin with the end in mind. Gone are the days where guesstimating is enough to justify a spend. Our philosophy is you can’t manage what you don’t measure. And if you can’t track your marketing efforts, how do you know what’s effective and what’s not?
Our strategy sessions are aimed at helping you unveil the secret to your business making more money. Your ideal client. We create marketing strategies that focus on the customers who make you the most money – because we all want more of them, right? Then we help you apply that strategy across your whole business. We get you to your most profitable customers in the right place, with the right message at the right time.
A MARKETING STRATEGY IS MORE THAN JUST ADVERTISING
Our strategic planning process starts with getting a full understanding of your current situation, the market and your competitor activity. We review your business objectives to make sure your marketing goals are firmly aligned. We also audit your existing activity before recommending a marketing strategy that uses only the right channels to move your customers down the purchase path, so that you get the biggest ‘bang for buck’.
Following our Strategy Worskshops and discovery workshops with clients, we deliver integrated Marketing plans to clients with the option of two scenarios.
The first – a plan that our clients can take away and implement themselves.
The second – a plan that we can implement and report back on for them.
OUR MARKETING PLANNING WILL PROVIDE
- What makes you different from your competitors
- The most profitable segments to approach
- Meaningful insights into your target markets
- Campaigns to differentiate your product/service in the marketplace
- Tactics to attract more of the most profitable customers
- The best channels to communicate the message
Case study Client Project
2016 Variety of Choice Home Lottery
Now in its third year, the Variety of Choice Million Dollar Home Lottery is an initiative created to raise much needed funds and awareness for Variety – the Children’s Charity in Western Australia.
This integrated campaign was a multi faceted approach aimed at obtaining mass exposure across the state of Western Australia. From coordinating the talent and Ambassadors for the Lottery, to partnership sourcing for prizing, Strategy planning for creative messages to cut through in a somewhat cluttered market and everything in between Concept Marketing’s involvement in the lottery for the last two years has helped deliver significant funds for this fantastic charity.
To view the lottery website head to www.varietylottery.com.au
CLIENTVariety - the Children's Charity & JWH Group
MEDIUM UTILISEDTV - Metro and Regional
Print - Metro and Regional
Radio - Metro and Regional
AdWords and Remarketing
Social Media Marketing
New Idea Furniture Campaigns
New Idea Furniture, a furniture retailer with 4 showrooms wanted to increase foot traffic into their store and increase their reach of customers beyond those that already knew about that or live in the immediate areas. Traditionally a catalogue based marketing approach over the course of the year, we worked with New Idea strategise ways to reach their goal and successfully implemented numerous sale campaigns with mass media exposure to a wider audience reach.
This overall marketing plan included the creation of a brand new website, a rebrand for a sister store to come underneath the New Idea banner, loyalty campaigns to increase client retention and repeat purchases, brand awareness exposure campaigns, editorial based marketing and much more.
CLIENTNew Idea Furniture
In-store promotion - point of sale material
WA Country Builders is Regional WA’s most awarded builder, with offices all across the state. To celebrate their 20th Birthday, the Geraldton division wanted to come up with a concept to give back to the local community that had been apart of their success for 20 years. With this the challenge was set; to create a campaign that gained community engagement based around giving back to the people that have supported them for the past 20 years.
The result – a integrated campaign which saw the Geraldton population vote online for what they felt the town needed most. A specialised website was created to manage the voting on the site over the 4 month period, with a multi media approach used to attract visitors from the community to vote.
As a direct result of this campaign WA Country Builders was given Platinum Everlast partnership status from the Geraldton Council, the first of it’s kind.
To view the brickstory website head to www.brickstory.com.au
CLIENTWA Country Builders - Geraldton
Partnerships with local businesses and government
Ambassadors and PR
Catalogues and Inserts
Social Media Marketing
BRIEF: To help Red Dot establish itself as a philanthropic entity, one committed to support and collaborating with charities.
RESULT: We created a strategic alliance with the RSPCA and organised to donate a percentage of sales from Red Dot pet products to the RSPCA. By combining radio, print, email and social media campaigns Red Dot hit all their targets, achieving fantastic results.
2015 Variety of Choice Home Lottery
CLIENTVariety, the Children's Charity of WA
MEDIUM UTILISEDPress - Metro and Country
TV- Metro and Country
Radio- Metro and Country