A new advertising and marketing playing field has arrived. Have you heard?
If not, it may be time to challenge your full-service advertising agency in Melbourne.

While many top marketing companies in Melbourne will present you with your website’s clicks, views, user profiles, page exits, time on page, bounce rates and the like, there’ s a new field of reporting that is allowing SMART firms to react more quickly and, in short, win the digital battle.

Sound too good to be true? It’s not. The game has changed and if your Digital Agency hasn’t adapted, it may be time to look around for a new player. The time is now. It’s time to view what is happening right now, not to read about what happened last week.

Imagine being able to track your customer’s journey in REAL TIME. Seeing every action, every mouse hover, email open/click, CRM activity, and even offline sales. You see not only the actions but also the events between the actions.

This is where you get an all-encompassing picture of the user journey. Where many full service advertising agencies in Melbourne will share level one information with you, the entry level playing field, if you like. Base level information that all competent agencies know that businesses must play on.

But what if the game has improved and others are playing on a totally different field?

When analysed and integrated among different touch points, customer behaviour will shed greater insight on the complete user journey and facilitate a great ROI for the business. So, start Getting more from your advertising dollars.

If you can see the complete picture, you get a deeper understanding of the best options for your digital presence and offline marketing activities. More importantly, this understanding allows you to shape your content to what your customers actually want, standing you in better stead to win on the right field.

Keep in mind, consumers are connected with brands through more mediums than ever. You need to stay abreast of what they are saying so your brand can be agile enough to be part of the conversation. Help yourself by playing on the right field. Once there, you can position your team to win the game.

For more information, contact one of the top marketing companies in Melbourne, Concept Marketing.