Our Website & Development Services
In a perfect world, business owners would discover a hot market and then build a business to serve that market. The reality is that most businesses are started because the owner of that business knows how to do something. Occasionally, through trial and error, that business discovers it does indeed serve a hot market. Far too often, businesses simply get by without any real focus on a market.
Digital Advertising is more than just Pay Per Click ads. A couple of years ago, paid ads were considered the end-all digital marketing solution. Today, however, PPC has less of an impact– in the sense that it takes more than an ad in google to convince a prospective buyer to buy and it takes more than one approach to educate a buyer on the product or service you provide.
Think audience profiling and serving your ads to your target audience. Think remarketing ads to people that have hit your site but not converted or found what they were looking for. Think a laser targeted advertising approach costing you less and seeing you win more business.
The digital advertising space is a growing space with a refined means of communicating your core message to your target audience.
Don’t get left behind – your audience isn’t trending towards online it’s already there. So where are you
Writing content for a website these days is more of an art that simply putting words down on the page.
Want to be found on google? Have the right copy on your site.
Want your audience to understand your product/service? Have copy on the site written in a way that resonates with your target audience.
Our team of experienced copywriters understand the importance of having content written on the site aimed at clearly communicating with your target audience and selling your services.
Don’t whisper your branding message. Shout it out with the assistance of a skilled web copywriter. That way, you can save your writing talents for the holiday cards.
It’s one thing for a customer to like your products. Quite another for that same customer to take the necessary steps to make a purchase from your site.
E-commerce sites are not just about presenting an attractive storefront. It’s about offering the ease, functionality and security designed to make your users feel comfortable and eager to shop again.
A major part of setting up an effective e-commerce site is the planning. After all, customers are only willing to put so much time and energy into making an online purchase.
We are experts at plotting out the user experience from start to finish and identifying the pitfalls that could cause your business to click elsewhere.
From customer data to past history to shipping, we know exactly how to turn your e-commerce into a location customers will want to make a repeat purchase, time and time again.
Our world is moving at a rapid rate. Information is exchanged in a nanosecond, news shared moments after it happens and thoughts expressed as quick as lightning.
Why should you move any slower?
With an effective Content Management System (CMS), the days of waiting on a web master to update your site are long gone. We can set up your site with a simple to use CMS program so that you or your employees can update critical news and product information at a moment’s notice.
The message that you send to your audience should be a simple one. The route that you use to transmit that message… well, that should be a bit more complex.
Building a comprehensive site map is a strategic component of getting your message out there. Clear oganisation, logical placement and ease in functionality are all factors that will encourage your users to come back, again and again.
We will work with you to develop a strategic plan designed to build the web experience you want your customers to have. If we do our job right, it’ll look easy.
Concept Marketing offers both web hosting and domain registration services. Our reliable service is efficient, professional and simple to understand.
Domain name registration
Don’t leave your good name to chance. Secure it today with Concept Marketing. We can help you obtain your ‘com.au’ or ‘net.au’ domain for $39.95 for 2 years or the ‘.com’ domain for $26.95 per year.
It’s a simple, efficient process designed to give you the name for your site that best fits with your branding.
They say that a good host can make or break a party… That’s certainly the truth when it comes to web hosting.
When it comes to Concept Marketing, you can trust that we know how to throw a good party. Our secure, efficient and reliable website hosting servic
Imagine being a fly on the wall in the same room as your target audience. They’re discussing your products, services and brand messaging and… oh, wait. It looks like you’re not a fly after all.
They just asked you to join in on the conversation.
Social media is a remarkable opportunity to reach your audience on a personal level. However, such a conversation should not be entered into lightly. The conversations that take place on your social media sites should be a personable exchange with your target market… with a strategic approach.
After all, there are certain rules to social media. For example, studies show that your audience will quickly drop off if your primary focus is on selling, rather than communicating. Do you know how to have a personable conversation that still conveys your brand message? Okay, good. What about in 120 characters or less?
The benefits of communicating directly with your audience are immense. Let us show you to start that conversation… and keep it going.
There are a variety of objectives in maintaining a web presence. Some clients want to share information, some want to convert competitors, others want to sell goods or merchandise. The list goes on and on. But how do our clients know if their objectives are being met?
Google Analytics is a web analysis platform designed to provide detailed information about the interactions that take place on your website. This analysis platform can show what brought a client to your site, the average time spent on each page, what location your customers are viewing your site from and even information such as what time the average customer logs on.
It’s a fascinating concept. Yet, like all data, this information does little without practical analysis.
Concept Marketing can provide that analysis. Our team is adept at and analyzing the information gleaned from Google Analytics and what it means to your brand. From there, we can develop a strategic plan to overhaul web aspects that are slowing your business down and learn from what’s working.
That’s the power of analytics.
The power of Search Engine Optimisation (SEO) is undeniable. SEO has the capability to increase the position of your web site in the search engine rankings, placing your business in front of potential customers actively seeking out your product or service.
The fascinating thing about SEO is that, like many aspects of marketing, the opportunity to step out in front of an appropriate audience does not happen by chance. SEO engineers study the science of web site placement. With the intelligent placement of appropriate keywords, phrases and site links, SEO engineers have the ability of increasing a web site’s search engine ranking.
SEO isn’t just about getting your business on the first page. It’s about engaging with your target audience in a concise way that encourages them to click on your business listing to service their request. You could be on the first page, but unless you connect with your audience it won’t be long before that ranking gets bumped off.
Don’t leave placement to chance. Allow our expertise to put your business front and centre, where it belongs.
Do you have an App idea that could compliment your business? Or would you like to launch a stand-alone App?
Concept Marketing develops Apps for the iPhone and Android devices.
From concept to completion, we will work with you to bring the concept of your App to life. We will consult with you on your concept, analyze the best approach to take to bring it to the marketplace and work with you to make it happen.
With a variety of successful Apps already in our library, we invite you to contact us to further discuss the exciting process of App Development.
Mobile is now. Your customers aren’t shifting more to browsing via mobile devices. They are already there.
Over 50% of all users are now operating exclusively on mobile. If your site isn’t responsive and geared towards smaller screens you’re in trouble.
First, Google will actively penalise you in the search results, consequently reducing your audience.
Second, your existing customers will become increasingly frustrated and alienated.
If you operate an online store, not having a mobile site could be costly. This simple mishap could be cutting your profits in half. Studies show that a whopping 55% of mobile users shop online using their mobile device.
Our web professionals will work with you to design a portable presence that is well designed, functional and vibrant. Our mobile-friendly site will expand your reach to a savvy audience and make your business accessible to your demographic whether they are at home or on the move.
Do you judge a book by its cover? Odds are good that your customers do, too.
The first impression created by your website might be the one chance to tell clients who you are and what you can do for them. If that first impression isn’t a favourable one or if it’s confusing in any way, you risk losing your audience.
Don’t lose your audience! Capture their attention with a vibrant web design that leaves an impression as valuable as the first.
Case study Client Project
Altitude Training WA
BRIEF: To create a brand capturing and promoting a niche market in Perth – a mobile altitude training unit, custom designed to promote fitness and improve rehabilitation from injury.
RESULT: Our marketing and advertising plan included construction of a website, a strong social media campaign to promote awareness while the mobile unit was under construction.
Our creative team worked closely with the clients and designers to create a fresh, interesting website that would make its presence felt in a small market.
Tom’s Italian Website
BRIEF: To create a website and re-brand their restaurant for a different target market.
RESULT: A fresh, re energised website and comprehensive social media campaign designed to create a buzz around this beautifully located eatery. Our team focused on promoting the location, along with the great food choices across digital and print mediums.
CLIENTToms Italian - North Beach
New Idea Furniture Campaigns
New Idea Furniture, a furniture retailer with 4 showrooms wanted to increase foot traffic into their store and increase their reach of customers beyond those that already knew about that or live in the immediate areas. Traditionally a catalogue based marketing approach over the course of the year, we worked with New Idea strategise ways to reach their goal and successfully implemented numerous sale campaigns with mass media exposure to a wider audience reach.
This overall marketing plan included the creation of a brand new website, a rebrand for a sister store to come underneath the New Idea banner, loyalty campaigns to increase client retention and repeat purchases, brand awareness exposure campaigns, editorial based marketing and much more.
CLIENTNew Idea Furniture
In-store promotion - point of sale material
Ambassadors and PR
Catalogues and Inserts
Social Media Marketing
IC Frith WA Website
CLIENTIC Frith & Associates
MEDIUM UTILISEDWebsite and Online
Aussie Natural Website
CLIENTAussie Natural Spring Water
BRIEF: Bladon came to us with two imperatives. They wanted a rebrand to reignite interest in their business, and from, more importantly, they want to create a real connection between their employees and the business. They felt the culture of the business was lacking and needed help identifying and implementing ways to increase employee happiness, connection and productivity.
RESULT: We spent time researching their business to gain insight into what is was they were hoping to achieve. We then rolled out a new website, featuring some exciting showpieces, and created a new culture for employees to enjoy.
MEDIUM UTILISEDPrint Media
Website and Online
BRIEF: To help Red Dot establish itself as a philanthropic entity, one committed to support and collaborating with charities.
RESULT: We created a strategic alliance with the RSPCA and organised to donate a percentage of sales from Red Dot pet products to the RSPCA. By combining radio, print, email and social media campaigns Red Dot hit all their targets, achieving fantastic results.
2015 Variety of Choice Home Lottery
CLIENTVariety, the Children's Charity of WA
MEDIUM UTILISEDPress - Metro and Country
TV- Metro and Country
Radio- Metro and Country