Our Events & PR Services
When it comes to working with an Agency, proactive management of media relations is an essential ingredient. It’s our job to run a proactive press office which sets the foundation of your campaign.
As the conduit between the client and the media, Concept Marketing has fostered long term relationships with journalists who provide free editorials for our clients. We generate news stories and product trials, and respond swiftly to media relations requests to lock in all important press coverage.
In a perfect world, business owners would discover a hot market and then build a business to serve that market. The reality is that most businesses are started because the owner of that business knows how to do something. Occasionally, through trial and error, that business discovers it does indeed serve a hot market. Far too often, businesses simply get by without any real focus on a market.
At Concept Marketing, we conduct several workshops delving into your brand, who you are, what language you speak, why you do what you do in order to unveil who your true target market and ideal client is.
Media strategy sets the foundation for an integrated, well-timed and well-planned PR campaign. By combining multiple media channels including advertising, public relations, event management and social media, Concept Marketing will create a PR strategy that’s tailor-made to meet your objectives and ensure maximum results. It’s our job as your PR Agency to facilitate all angles of your strategy and work with you to meet these objectives.
No two PR campaigns are the same, and it’s the public relations agencies’ job to strategically map out your campaign tactics to promote your brand. With the digital landscape changing at such a rapid rate, multiple media channels are critical for a long term, ongoing, effective and strategic PR campaign.
Concept Marketing offer professional event management services and produce beautiful events in Western Australia & Victoria and further afield, within budget. From launches to client functions and anything between, our Events management team put together stylish events from start to finish.
A creative PR event could include product launches, openings or a press conference, where all elements are covered. Event management is all about product launches and openings that will champion your brand and drive consumer footfall and sales.
Do you have a trade show or exhibition coming up and don’t know where to start? Our experienced team can help you not only source suitable trade shows to help you promote your product/service, but can help plan, design and implement your trade show strategy from start to finish.
Why spend thousands of dollars exhibiting at an event only to fade into the background? Let our marketing team take control and get your business leads making your decision to exhibit a worthwhile investment.
We will create a stand out campaign to attract visitors, make your stand look the part with appealing and informational wall designs, create a mechanism to build your database and generate leads, and most importantly, equip you with the skills to close the deals!
Case study Client Project
WA Country Builders is Regional WA’s most awarded builder, with offices all across the state. To celebrate their 20th Birthday, the Geraldton division wanted to come up with a concept to give back to the local community that had been apart of their success for 20 years. With this the challenge was set; to create a campaign that gained community engagement based around giving back to the people that have supported them for the past 20 years.
The result – a integrated campaign which saw the Geraldton population vote online for what they felt the town needed most. A specialised website was created to manage the voting on the site over the 4 month period, with a multi media approach used to attract visitors from the community to vote.
As a direct result of this campaign WA Country Builders was given Platinum Everlast partnership status from the Geraldton Council, the first of it’s kind.
To view the brickstory website head to www.brickstory.com.au
CLIENTWA Country Builders - Geraldton
Partnerships with local businesses and government
Ambassadors and PR
Catalogues and Inserts
Social Media Marketing
2015 Variety of Choice Home Lottery
CLIENTVariety, the Children's Charity of WA
MEDIUM UTILISEDPress - Metro and Country
TV- Metro and Country
Radio- Metro and Country