Our Analytics & Reporting Services
Want to know where your brand currently sits compared to that of your competitors? Want to know what medium your consumers consume and where you should invest your advertising $$?
Concept Marketing has access to extensive reports enabling our clients the ability to compare their activity against that of their competitors.
Partnered with one of Australia’s largest media buying agencies – we have the ability to deliver reports to our clients on media consumption and advertising spends within their industry.
From competition advertising placements, to showcasing where demographics are spending their most time consuming media, we are able to provide reports to our clients enabling a more direct and educated decision making process when it comes to media placements.
Marketing used to be an art. In the era of Mad Men, the most effective ideas came from drinking scotch at a bar and talking about inspiration. Today, marketing is more like a science. We want to know that if we are spending $1 we are getting $3 in return. We want to know what our customers react to, what mediums they consume and how we can best target our service offering to satisfy not only their want, but more importantly, their need.
At Concept Marketing, we believe your marketing should begin with the end in mind. Gone are the days where guesstimating is enough to justify a spend. Our philosophy is you can’t manage what you don’t measure. And if you can’t track your marketing efforts, how do you know what’s effective and what’s not?