Marketing & Strategy

In a perfect world, business owners would discover a hot market and then build a business to serve that market. The reality is that most businesses are started because the owner of that business knows how to do something. Occasionally, through trial and error, that business discovers it does indeed serve a hot market. Far too often, businesses simply get by without any real focus on a market.

At Concept Marketing, we conduct several workshops delving into your brand, who you are, what language you speak, why you do what you do in order to unveil who your true target market and ideal client is.

Media strategy sets the foundation for an integrated, well-timed and well-planned PR campaign. By combining multiple media channels including advertising, public relations, event management and social media, Concept Marketing will create a PR strategy that’s tailor-made to meet your objectives and ensure maximum results. It’s our job as your PR Agency to facilitate all angles of your strategy and work with you to meet these objectives.

No two PR campaigns are the same, and it’s the public relations agencies’ job to strategically map out your campaign tactics to promote your brand. With the digital landscape changing at such a rapid rate, multiple media channels are critical for a long term, ongoing, effective and strategic PR campaign.

Marketing used to be an art. In the era of Mad Men, the most effective ideas came from drinking scotch at a bar and talking about inspiration. Today, marketing is more like a science. We want to know that if we are spending $1 we are getting $3 in return. We want to know what our customers react to, what mediums they consume and how we can best target our service offering to satisfy not only their want, but more importantly, their need.

At Concept Marketing, we believe your marketing should begin with the end in mind. Gone are the days where guesstimating is enough to justify a spend. Our philosophy is you can’t manage what you don’t measure. And if you can’t track your marketing efforts, how do you know what’s effective and what’s not?

Our strategy sessions are aimed at helping you unveil the secret to your business making more money. Your ideal client. We create marketing strategies that focus on the customers who make you the most money – because we all want more of them, right? Then we help you apply that strategy across your whole business. We get you to your most profitable customers in the right place, with the right message at the right time.

A MARKETING STRATEGY IS MORE THAN JUST ADVERTISING
Our strategic planning process starts with getting a full understanding of your current situation, the market and your competitor activity. We review your business objectives to make sure your marketing goals are firmly aligned. We also audit your existing activity before recommending a marketing strategy that uses only the right channels to move your customers down the purchase path, so that you get the biggest ‘bang for buck’.

Following our Strategy Worskshops and discovery workshops with clients, we deliver integrated Marketing plans to clients with the option of two scenarios.

The first – a plan that our clients can take away and implement themselves.

The second – a plan that we can implement and report back on for them.

OUR MARKETING PLANNING WILL PROVIDE

1. What makes you different from your competitors
2. The most profitable segments to approach
3. Meaningful insights into your target markets
4. Campaigns to differentiate your product/service in the marketplace
5. Tactics to attract more of the most profitable customers
6. The best channels to communicate the message