At Concept Marketing, clients are our most valuable asset. Once you choose to provide us personally identifiable information (name, address, e-mail address, phone number, etc.) you can be assured that it will only be used to support your client relationship with Concept Marketing.

Concept Marketing will not give or sell your individual information to any outside company for its use in marketing or solicitation.

At Concept Marketing we are helping you maintain control over your personal data while fostering the growth of a more interactive on-line environment. Our intention is to only send email or information to clients or to individuals whom we believe have chosen to receive such emails or information. At any time you have the right to ‘opt out’ of receiving future Concept Marketing communications.

Privacy Policy

Last updated: 14 September 2026

Concept Marketing Group Pty Ltd (ABN 31 649 538 581), trading as Concept Marketing (Concept Marketing, we, us or our), respects your privacy and is committed to protecting personal information.

This Privacy Policy explains how we collect, use, disclose, store and protect personal information. It also explains how we handle data obtained through Google APIs and other advertising or reporting integrations.

We handle personal information in accordance with applicable Australian privacy laws, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles where they apply.

1. Scope of this policy

This policy applies to personal information handled through:

– our website at [conceptmarketing.com.au](https://conceptmarketing.com.au/);
– enquiries, proposals and client relationships;
– marketing, advertising, analytics and reporting services;
– employment applications;
– our internal systems, reporting tools and application programming interfaces (APIs); and
– authorised connections to Google Ads and other third-party platforms.

It does not replace any additional privacy terms included in a client agreement or required for a specific campaign, platform or service.

2. Personal information we collect

The information we collect depends on how you interact with us. It may include:

– your name, email address, telephone number and postal address;
– your company, job title, state or location;
– enquiry details, project briefs, preferences and communications;
– how you heard about us;
– service, account, proposal, contract, billing and payment information;
– feedback, testimonials and survey responses;
– employment and recruitment information;
– website and device information, such as your IP address, browser, device type, pages visited, referring page, approximate location and interaction data; and
– advertising account and campaign information described in section 5.

Please do not provide sensitive information unless we request it and it is reasonably necessary for a specific purpose.

3. How we collect information

We may collect personal information:

– directly from you through website forms, email, telephone, meetings, contracts and other communications;
– from your employer, organisation or authorised representative;
– from clients who authorise us to manage or report on their advertising and marketing accounts;
– automatically through cookies, pixels, log files and analytics technologies;
– through Google Ads, Google Analytics and other platforms or APIs that you or a client authorise us to access;
– from service providers, business partners and referral sources; and
– from publicly available sources where lawful and appropriate.

Where practical, you may deal with us anonymously or using a pseudonym. We may need your identity and contact details to respond to an enquiry or provide services.

4. Why we use personal information

We may use personal information to:

– respond to enquiries and communicate with you;
– prepare proposals and provide agreed services;
– manage client relationships, projects, accounts and billing;
– plan, operate, optimise and report on marketing or advertising campaigns;
– create internal and client-facing reports and dashboards;
– combine authorised data from different platforms to provide consolidated reporting;
– analyse website use and improve our website, services and business operations;
– measure campaign performance and attribution;
– send marketing communications where permitted by law;
– manage recruitment and employment matters;
– prevent fraud, misuse and security incidents;
– comply with legal, contractual and regulatory obligations; and
– establish, exercise or defend legal claims.

We will not use personal information for an unrelated purpose unless you consent or the use is otherwise permitted or required by law.

5. Google Ads API and internal reporting APIs

We use the Google Ads API and may use APIs from other authorised advertising, analytics, customer relationship management and reporting platforms.

Our internal APIs are private connections between authorised platforms, our internal systems and reporting tools. They are used by authorised Concept Marketing personnel and approved service providers to automate reporting and related agency workflows. They are not offered as a public software service, and clients do not receive direct access to these internal tools.

When a client authorises access to a Google Ads account, we may retrieve and process information such as:

– Google Ads customer and account identifiers;
– account, campaign, ad group, advertisement and keyword settings;
– budgets, bidding information and campaign status;
– impressions, clicks, costs, conversions and other performance metrics;
– attribution, geographic, device and audience reporting data made available by Google; and
– account status and diagnostic information relevant to reporting.

We use Google Ads API data to prepare reports, create dashboards, monitor campaign performance, identify reporting issues and provide agreed marketing insights. Clients may receive reports or dashboards containing information from their own authorised accounts.

Our current internal Google Ads API tool is reporting-only. It does not use the API to create, edit or delete campaigns, advertisements, budgets, bids or targeting. We do not use Google Ads data for an unrelated purpose and do not sell it.

We only access a Google Ads account when the account owner or an authorised administrator has granted access, including through a linked manager account, OAuth authorisation or another method supported by Google. We do not receive or store a user’s Google password.

Access to Google data is limited to personnel and service providers who need it for authorised work. We may store relevant reporting data, account identifiers and authorisation credentials for as long as needed to provide the service, maintain reporting history, comply with law or resolve disputes.

You or the relevant account administrator may revoke our access through Google Ads account access settings, by unlinking the account, through [Google Account permissions](https://myaccount.google.com/permissions), or by contacting us. Revoking access may prevent us from providing connected reporting or campaign services.

Concept Marketing’s use and transfer of information received from Google APIs will comply with the [Google API Services User Data Policy](https://developers.google.com/terms/api-services-user-data-policy), including its Limited Use requirements.

6. Cookies, analytics and advertising technologies

Our website may use cookies, pixels, tags and similar technologies to:

– operate and secure the website;
– remember preferences;
– understand website traffic and interactions;
– measure enquiries, conversions and campaign performance; and
– support relevant advertising.

These technologies may collect identifiers, IP addresses, device information, pages visited, interactions and referral information. Third-party providers may process this information in Australia or overseas.

Where required, we will provide a cookie or tracking notice and appropriate choices. You can also manage cookies through your browser. Blocking some technologies may affect website functions.

We take reasonable steps to configure tracking technologies to collect only the information reasonably needed for their purpose. We do not intentionally send sensitive information entered into website forms to advertising platforms.

7. Direct marketing

We may send you information about our services if you have requested it, consented to receive it or we are otherwise permitted by law.

You can unsubscribe using the link in a marketing email or by contacting us. We may still send service-related or administrative communications that are not marketing.

8. When we disclose information

We may disclose personal information to:

– our employees, contractors and related entities;
– clients and their authorised representatives;
– cloud hosting, IT, security, data storage and software providers;
– advertising, analytics, reporting and customer relationship management platforms;
– professional advisers, including accountants, auditors, insurers and lawyers;
– payment and billing providers;
– a purchaser or adviser involved in a proposed business transaction; and
– courts, regulators, government agencies or law enforcement where required or authorised by law.

We require service providers to handle information only for authorised purposes and to protect it appropriately. We do not sell or rent personal information.

9. Overseas processing and disclosure

Some technology and service providers may store or process information outside Australia, including in the United States and other countries where they or their subcontractors operate.

Where required by law, we take reasonable steps to ensure overseas recipients handle personal information consistently with applicable Australian privacy requirements. The countries involved may change when providers change their infrastructure or subcontractors.

10. Data retention

We retain personal information only for as long as reasonably needed for the purpose for which it was collected, to provide services, maintain appropriate business records, comply with legal obligations or resolve disputes.

When information is no longer required, we take reasonable steps to delete it, destroy it securely or de-identify it. Backup copies may remain for a limited period until they are overwritten through normal system processes.

You may ask us to delete Google user data or other personal information. We will action the request where required and reasonably practicable, subject to legal, contractual and legitimate record-keeping requirements.

11. Data security

We take reasonable technical and organisational steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure.

These steps may include access controls, multi-factor authentication, secure credential management, encryption where appropriate, staff access restrictions, monitoring and service-provider reviews.

No online system is completely secure. Please contact us promptly if you believe information associated with us has been compromised.

12. Access and correction

You may request access to personal information we hold about you or ask us to correct inaccurate or incomplete information.

We may need to verify your identity before responding. In limited circumstances, the law may allow or require us to refuse access. If that occurs, we will explain the reason where we are permitted to do so.

13. Privacy questions and complaints

If you have a privacy question or complaint, please contact us using the details below. Include enough information for us to understand and investigate the matter.

We will acknowledge and respond to complaints within a reasonable period. If you are not satisfied with our response, you may contact the [Office of the Australian Information Commissioner](https://www.oaic.gov.au/privacy/privacy-complaints).

14. Third-party websites

Our website may link to third-party websites or services. Their privacy practices are governed by their own policies. We are not responsible for their privacy practices or content.

15. Changes to this policy

We may update this policy when our practices, services or legal obligations change. The updated policy takes effect when published on our website. We will update the date at the top of the policy and provide additional notice where required.

16. Contact us

Concept Marketing Group Pty Ltd
ABN 31 649 538 581
Trading as Concept Marketing

Level 1, 46 Ventnor Avenue
West Perth WA 6005
Australia

Phone: 1300 658 583
Email: admin@conceptmarketing.com.au
Website: [conceptmarketing.com.au/contact-us](https://conceptmarketing.com.au/contact-us/)