Our Design & Print Services
In a perfect world, business owners would discover a hot market and then build a business to serve that market. The reality is that most businesses are started because the owner of that business knows how to do something. Occasionally, through trial and error, that business discovers it does indeed serve a hot market. Far too often, businesses simply get by without any real focus on a market.
At Concept Marketing, we conduct several workshops delving into your brand, who you are, what language you speak, why you do what you do in order to unveil who your true target market and ideal client is.
Anyone can help you get a brochure printed or recommend you a stock to get your business cards printed on.
Concept Marketing takes a different approach to printing services.
We aren’t going to recommend you print a brochure that is going to cost you $10,000 with little idea of the ROI for printing those brochure’s.
Similarly, we aren’t going to suggest you print a business card that is going to only get thrown away. At Concept Marketing, we think different. Everything you print should reflect your brand identity. Of your promise to yourself and to your customers. We can certainly help you print brochures, banners, sales collateral and the like – but we will challenge you with why you want these and the purpose these are going to serve to your business so we can ensure you get the most out of your print job.
We aren’t yes people. And we don’t apologise for that.
Graphic design is a complicated and complex affair. Choosing colours, fonts and images can often seem simple but there are subtle nuances to the layout of a marketing piece that can have tremendous impact on effectiveness. True graphic design is about creating something that will elicit the required response, whether it be to convey a message or to persuade a potential buyer.
Concept Marketing offers a complete range of graphic design services, from print media (brochures, posters and signage), to logo design and website design, as well as everything in between.
Case study Client Project
Altitude Training WA
BRIEF: To create a brand capturing and promoting a niche market in Perth – a mobile altitude training unit, custom designed to promote fitness and improve rehabilitation from injury.
RESULT: Our marketing and advertising plan included construction of a website, a strong social media campaign to promote awareness while the mobile unit was under construction.
Our creative team worked closely with the clients and designers to create a fresh, interesting website that would make its presence felt in a small market.
2016 Variety of Choice Home Lottery
Now in its third year, the Variety of Choice Million Dollar Home Lottery is an initiative created to raise much needed funds and awareness for Variety – the Children’s Charity in Western Australia.
This integrated campaign was a multi faceted approach aimed at obtaining mass exposure across the state of Western Australia. From coordinating the talent and Ambassadors for the Lottery, to partnership sourcing for prizing, Strategy planning for creative messages to cut through in a somewhat cluttered market and everything in between Concept Marketing’s involvement in the lottery for the last two years has helped deliver significant funds for this fantastic charity.
To view the lottery website head to www.varietylottery.com.au
CLIENTVariety - the Children's Charity & JWH Group
MEDIUM UTILISEDTV - Metro and Regional
Print - Metro and Regional
Radio - Metro and Regional
AdWords and Remarketing
Social Media Marketing
Residential Attitudes Campaign
Residential Attitudes, a leading Home Builder in Western Australia had the challenge of cutting through in an already saturated market, to communicate their core difference and approach to building and experience building a new home.
The Brief – Create a commercial that resonates with the target audience and cuts through. A typical Residential Attitudes buyer is someone who wants a home where all rooms are purposeful. These people seek a space that compliments their lifestyle.
The End result – A commercial that mixes lifestyle with home.
CLIENTResidential Attitudes - Premier Home Builder in Western Australia
BRIEF: Bladon came to us with two imperatives. They wanted a rebrand to reignite interest in their business, and from, more importantly, they want to create a real connection between their employees and the business. They felt the culture of the business was lacking and needed help identifying and implementing ways to increase employee happiness, connection and productivity.
RESULT: We spent time researching their business to gain insight into what is was they were hoping to achieve. We then rolled out a new website, featuring some exciting showpieces, and created a new culture for employees to enjoy.
MEDIUM UTILISEDPrint Media
Website and Online
2015 Variety of Choice Home Lottery
CLIENTVariety, the Children's Charity of WA
MEDIUM UTILISEDPress - Metro and Country
TV- Metro and Country
Radio- Metro and Country