A complete marketing company — Concept Marketing will help you piece your business marketing puzzle together.
Unlike most other marketing companies, we understand that in today’s dynamic and evolving world businesses need to utilise a variety of marketing mediums to be successful. The largest companies must reach beyond the traditional mediums of television, newspaper and radio and employ some newer electronic tools, like internet marketing. We also recognise that smaller companies can’t rely wholly on social media platforms alone to promote their product or service offering or to capture a wider audience.
Concept Marketing has the technical skills and the real world experience to help you to reach your target market quickly, effectively and positively. We pride ourselves on providing Real Results. While most of our clients work with us across the entire brand spectrum we are also well-equipped to deliver work on an adhoc, project by project basis.
Our team possesses competencies that traverse the full spectrum of communications – strategy planning, creativity, production and implementation – all based in one seamless customer-driven framework. We are proud to say that Concept Marketing has built an enviable reputation for developing branding and positioning strategies to achieve differentiation and increase market share, ROI and shareholder value for our clients. The added bonus is that all this is contained under one roof. Our unique infrastructure model promotes faster and better decision making, seamlessly integrated messaging/imagery, effective project management and cost control, all managed by one dedicated team. If time and money are important to you we will help you save on both.”
Concept Marketing offers a one stop shop advertising and media service.
From identifying the mediums your target market consumes, to booking media and creating integrated advertising and marketing campaigns, our media specialists can work with any budget to ensure your maximising your return on investment.
Concept Marketing isn’t like most agencies. We don’t look at analytics after a campaign, like a scoreboard after the game. We’re different.
We examine analytics from concept to execution, allowing us to understand our audience and wrap our creative ideas with insight-driven strategy.
Launching a new brand? Revitalising an existing one?
Defining your brand provides the map and compass for getting your brand to its destination. How you define your brand will decide how you speak about your brand, what your core messages are, and what sets you apart from the competition. Why choose you? A strong brand bridges the gap between who you are and how you want to be perceived and how your audience sees, thinks, and speaks about you.
Creating your own newsletters and business cards may have seemed like a necessity when you first started your company from your kitchen table, but continuing to self-manage this may be limiting your business’s potential.
Concept Marketing offers a complete range of graphic design services, from print media (brochures, posters and signage), to logo design and website design, as well as everything in between
Sometimes the best advertising solution isn’t advertising at all. We know when we need to do something bigger, something that will generate immediate interest and boost your company’s profile.
From obtaining Press coverage, to sourcing and coordinating exhibitions and events aimed at reaching your target audience, Concept Marketing have the team to get your brand in the spotlight without the need of big advertising $$ spend.
We love to solve problems and find opportunities. Through design, positioning, tone, values and more, we help your brand tell its story. Strategy is the connective tissue of our agency. Using our unique strategic process, we define a brand strategy based on a single, powerful emotive truth. This guides what we do, maps out the path we take and provides a strong foundation for all our work.
We work collaboratively, so you’ll often find us organising workshops with our clients to define a brand vision, essence and positioning that stands tall.
Gone are the days of gaining attention in the marketplace simply because you offer the best product or service. These days, the ability to maximise the power of digital marketing plays into the success or failure of a brand.
Digital marketing is a complex science. Whether you are trying to build a web presence or improve the one you currently have in place, the team at Concept Marketing can explain to you what’s working, what’s not and how to improve upon that… all based on careful research of your digital presence.
A website is no longer a luxury item, it’s a necessity. But we aren’t telling you anything you didn’t know. Looking back 10, even 5 years ago, having a website was enough. You had some information up there, the design looked ok, you were proud and occasionally you had some people complete the contact form and do business with you.
Now, having a website isn’t good enough. And the look of a website is only one issue you face when creating a site that is going to drive your business.