5 Steps to a WOW Website

A website is an opportunity for your business to operate 24 hours a day, 7 days a week. It allows your business to operate locally and internationally, expanding your reach far beyond where you could’ve gone just a few years ago. The chance to make an impact is a marketing strategy you should not ignore.

Here are 5 must haves when it comes to making an impact with your website.

1. Imagery
Visuals are an incredibly important part of developing your brand image. Too much copy on the page will not get read. It’s more about creating a strong visual impression so that users are attracted to your site.

2. Engaging Copy
The copy needs to be clear and engaging. Working with a professional company to develop copy will ensure it is on target and includes keywords that will boost your site placement in the search engines.

3. Easy Navigation
Your pages should be clearly marked so that your users won’t get frustrated and leave your site. It’s as simple as that.

4. Contact Details
Include important contact information on every page. If the user is working from the computer with slow loading capabilities, this saves the frustration of obtaining information from one specific page.

5. Call to Action
Tell potential clients what you want them to do. For example, the simple act of saying “contact us now for a quote” or “enter your information here for a quote” or “request a quote now” on your page has the power to turn a potential client into a current client.

At Concept Marketing, we used these factors to develop a stunning website for one of Perth’s most prestigious golfing resorts. With the combination of online room booking, simple interface, stunning imagery, strong call to actions and clear contact details, the website provides browsers with exactly what they are looking for when they arrive. This is exactly what Google looks for to enhance your SEO.

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