The time for marketers to stand up is NOW!
Just being creative or handling the standard marketing activities will fall on deaf ears during this unusual situation we are facing.
The first change is to manage the tone and behaviour of your brand.
You will lose if you appear insensitive to the current situation and appear opportunistic.
Of course, you need to continue trading but if you have a true marketing leader, you may need to ask them these questions:
The reality is many current pure-play agencies only know how to operate the systems within which they manage. The need for a strategic thinking marketing company is now more important than ever.
You need to ensure your message touches the hearts and souls of your consumers.
Concept Marketing is a full service digital and traditional agency with business locations in both Perth and Melbourne.
Delivering websites, SEO, and adword campaigns that drive results for clients. They are known as the Results Agency.