Your products or services may have broad appeal, but often a more effective strategy can be specifically choosing to target a singular market – state-wide or regionally. Even if your products or services are available state-wide, you may be able to market to a region and sell more by focusing your advertising expenditures on that market.
Perhaps most importantly, regional marketing can be less expensive than state-wide marketing. You can buy more time on local radio and local television and more space in regional papers to support your internet marketing.
You can choose the region you focus on by finding ones that have distinct differences from other parts of the state, especially if those differences give you an advantage over your competitors with your product or service. If you effectively target your most likely customers in your chosen region, your cost for acquiring a new customer can be much lower than that of state-wide campaigns.
At Concept Marketing, we specialise in the development and roll out of advertising campaigns for television, radio, print and social media across the state. Our expert account managers and designers have had years of experience in targeting regional areas, have extensive knowledge about rural advertising and which strategies are most effective.
We have negotiated with GWN and pre-paid advertising to showcase your business to Regional WA on 80 spots per month for less than $ 3000 per month. If you would like to learn more, speak to us about taking advantage of this opportunity.
Concept Marketing has worked with many different companies throughout regional WA. Below is an example of the campaign we coordinated for Northam Toyota.
Part of TV campaign for Toyota Northam & Merredin called “EXTREME CLOSE UP”. The idea of campaign was to explain that Toyota cars in the country cost the same as Toyota cars in the city.
Are you interested in building your company’s profile and advertising your products?
At Concept Marketing we’ll take care of everything from media buying and planning to campaign development and production. Your advertising schedule will be stress free and most importantly effective! Contact us today to begin your winning marketing strategy.