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Social media has become one of the top ways to network. Several social media platforms are cost-free, allowing your business to build relationships without breaking the bank. Other social media sites, such as LinkedIn, offer both basic and premium services designed to help you make the most of the networking capabilities.

Concept Marketing encourages our clients to use LinkedIn as a networking platform. To start, we recommend using the free service and from there, determine whether the investment in the premium service if applicable, in Western Australia, across the nation and the world, as well as attracting potential clients.

Here are some tips on how to make LinkedIn work for your business:

Create a Page for Your Business
LinkedIn provides the option as a real estate for your business to create a page to inform fellow businesses and potential clients what you are all about. Social media is a visual platform, so it’s important to use the accurate branding to represent your company on this page. This means including company logos, the appropriate brand energy and color scheme that reflects your brand.

Build a Network with Connections
LinkedIn makes it simple to develop a network of connections you have already established. Taking the time to connect with these people online is an important part of developing a presence. It matters because, if someone is considering using your company, they can check to see if you have any connections in common and talk to those connections to determine whether or not to work with your business.

Schedule Conversations and Connections
Of course, it’s important to be social on social media. Schedule in 5 to 10 min. per day to connect with your connections online. A good rule of thumb is to approach your connection for an interaction at least once a month but no more than every 2 weeks. Share information that is beneficial to your connection and not a sales pitch about your company.

Note the People Paying Attention
LinkedIn offers the unique feature of showing you exactly who is looking at your profile. This is important for business development and will give you the opportunity to follow up directly with those potential clients or business relationships that have expressed a moment of interest in your company.