As marketing partners of many clients from a variety of industries including B2B and B2C, it is imperative we stay up to date with trends and content that is useful for us to help enhance our clients marketing strategy. Being a boutique marketing agency and creative agency, we understand how important it is that we keep our finger on the pulse so that our clients are getting the best possible service available.
I’ve put together my top 10 trends for this year and what to look out for with your marketing strategy. If you’d like to discuss any of these further – drop us a line! We’d be happy to talk it through!
My advice – Understand who your audience is and talk to them specifically.
At Concept Marketing we spend a whole workshop talking about your ideal client and target market and how we can speak direct to them in a language that resonates with them, not the masses, you should do the same. The sales funnel doesn’t end there though and unlike what most believe – it also doesn’t end when they become a client. Clients are your biggest advocate and can be your greatest asset. So how are you nurturing them?
Far too often we see businesses that create content for content creation sake. If all you are doing is writing content because you think it’s good for SEO or you need to be on Facebook because your neighbour said so, I’d suggest you steer clear. If you aren’t writing content with a purpose, how do you expect your target audience to buy into what you are saying?
We have comprehensive content strategies in place for our clients. Number one objective? Speaking to our target audience to build rapport and provide these prospective clients information that is relevant and interesting to them. Not the masses.
Not sure about this new digital realm? Let us show you how it can benefit your business today.
You have someone on your website. They have a quick question – but you don’t have a FAQs section on your site (also a no no) so what do they do? Your millennial might bounce off your site and find someone else to answer their query. OR if you have chatbot – they simply ask their question.
You are satisfying two needs here. 1 – the instant gratification needs. They have their answer and they are happy. 2. Customer Service. That experience with your organisation has left a positive feeling with the individual.
My advice though – know when to use them. If you are going to have them say “offline” more than “online” I suggest you steer clear. So, knowing when to use them is important.
With social media in general you need to remember that at the end of the day, your “ideal client” and the individual that sits in the position of the role you are wanting to speak to – is still a human. One of the foundation workshops we go through is understanding that ideal client inside out, where they hang out what they value.
Understand that and you open up far greater possibilities to communicate.All in all. Social Media and especially Instagram this year is a hot trend. Don’t miss out.
From your website, to how you greet clients when they enter their office, to what clients are given once your service/product has been delivered and all things in between – my biggest piece of advice here is OWN IT. It takes so little effort to wow a prospective client and a client – find your experience point of difference and make every person that walks through that door experience it.
I say this because I watched my 4-year-old cousin the other day show me a feature on my iPad and I wouldn’t say I am that old. But it was damn scary. These kids are being bought up in an era of rapid technology expansion and they have no fear around using them.
My advice here. Don’t neglect the alphas. If anything- start preparing for them.
Not only is voicing searching making it easy to find information online without having to use a device, but people are loving it because they aren’t on their phones or computers! It makes sense then for businesses to ensure they have been optimised for voice search this year.
My point here. Video must be integrated into your content strategy. In fact – Video should have its own strategy altogether. Whether it using Facebook, IGTV, YouTube or some other platform, video is not going anywhere – so time to adapt and get with the times.
Unfortunately, what we are also seeing is poor understanding of how to use the platform properly.
At it’s peak it can deliver you fantastic brand exposure in front of your ideal client as well as an influx of leads from potential clients interested in the products or services you provide. At its worst it’s a spend where you will see minimal return.
I’ve been working with our clients on their Facebook strategies a fair bit recently and have seen some get 60 leads – that’s 60 people who want to discuss the product/service our clients provide and how it can help them. And let me tell you it isn’t rocket science how to deliver it.
– Understanding who your target audience and ideal client is and going after them specifically
– Tailoring your messaging and imagery of your ads to suit the individual m
– KISS – Keep it Simple Stupid. We don’t want to see name in lights flashing ads. We want it easy to understand, easy to see and desiring to the point where we want to act.
Not interested in the Influencer game? My advice to you – turn your clients into your influencers. We can show you how.