2016 Variety of Choice Home Lottery

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Our Work video

Now in its third year, the Variety of Choice Million Dollar Home Lottery is an initiative created to raise much needed funds and awareness for Variety – the Children’s Charity in Western Australia.

This integrated campaign was a multi faceted approach aimed at obtaining mass exposure across the state of Western Australia. From coordinating the talent and Ambassadors for the Lottery, to partnership sourcing for prizing, Strategy planning for creative messages to cut through in a somewhat cluttered market and everything in between Concept Marketing’s involvement in the lottery for the last two years has helped deliver significant funds for this fantastic charity.

To view the lottery website head to www.varietylottery.com.au


CLIENT
Variety - the Children's Charity & JWH Group
MEDIUM UTILISED
TV - Metro and Regional
Print - Metro and Regional
Radio - Metro and Regional
Public Relations
AdWords and Remarketing
Social Media Marketing
Online Advertising
Email Marketing
SMS Marketing
Direct Marketing
Website

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