Residential Attitudes, a leading Home Builder in Western Australia had the challenge of cutting through in an already saturated market, to communicate their core difference and approach to building and experience building a new home.
The Brief – Create a commercial that resonates with the target audience and cuts through. A typical Residential Attitudes buyer is someone who wants a home where all rooms are purposeful. These people seek a space that compliments their lifestyle.
The End result – A commercial that mixes lifestyle with home.