WA Country Builders is Regional WA’s most awarded builder, with offices all across the state. To celebrate their 20th Birthday, the Geraldton division wanted to come up with a concept to give back to the local community that had been apart of their success for 20 years. With this the challenge was set; to create a campaign that gained community engagement based around giving back to the people that have supported them for the past 20 years.
The result – a integrated campaign which saw the Geraldton population vote online for what they felt the town needed most. A specialised website was created to manage the voting on the site over the 4 month period, with a multi media approach used to attract visitors from the community to vote.
As a direct result of this campaign WA Country Builders was given Platinum Everlast partnership status from the Geraldton Council, the first of it’s kind.
To view the brickstory website head to www.brickstory.com.au