Meet The Team

Sarah Hayward

Copywriter

Our resident wordsmith, Sarah has a knack for collecting all our creative thoughts and client priorities and distilling them into a concise, powerful statement.

In her work, she is inspired by finding the perfect combination of words to capture the essence of a client’s business and message.

Her earliest childhood aspiration was to become a lawyer “because they argue”, but thankfully she found a more positive pathway for her skill, having worked in media and communications for more than 10 years.

Sarah’s experience spans from local government marketing to media and public relations across a large range of industries including not for profits, innovative medical research, fast moving property or construction, health care and more – she has a natural ability and empathy to see to the core of any business.

Sarah strives for balance in all she does, whether it’s work or being a mother of two, having had yoga practice and teaching running parallel for most of her life.

Her role in the team allows Sarah the opportunity to balance her creativity with her dedication to her children, which is what she appreciates most about Concept Marketing – we’re a big family!