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The most popular days and times that brands post content to various marketing channels aren’t necessarily the most effective, according to a series of reports from TrackMaven.

Key findings from the research include the following:

Instagram: The most popular day that brands post content to Instagram is Thursday, and the most popular time is between 1 PM and 2PM; the most effective day (i.e., with the highest engagement level) is Monday and the most effective time is between 8 AM and 9 AM

Email: The most popular day for sending emails is Thursday, and the most popular time is between 11 AM and 12 PM; the most effective day is Thursday, and the most effective time is between 2 PM and 5 PM.

Facebook: The most popular day for posting to Facebook is Thursday, and the most popular time is between 12 PM and 1 PM; the most effective day is Sunday, and the most effective time is between 12 AM and 1 PM.

Twitter: The most popular day for tweeting is Thursday, and the most popular time is between 12 PM and 1 PM; the most effective day is Sunday, and the most effective time is between 10 PM and 11 PM.

Blogs: The most popular days for posting to blogs are Tuesday and Wednesday, and the most popular time is between 11 AM and 12 PM; the most effective day is Saturday, and the most effective time is between 12 AM and 1 PM.

*Article sourced from marketing professionals

Other relevant articles:

http://www.addthis.com/blog/2014/04/03/whens-the-best-day-and-time-to-post-on-social-media