The Science Of Pricing

This afternoon, I ‘Stumbled Upon’ a great infographic called The Science Of Pricing. This illustrates some of the key recommendations we have provided to our clients – in order to maximise the success of your website or advertising (or anything that comes with a price tag!) Check out this infographic – and if you have any questions, give us a call and we can help you develop an ad or website strategy that generates results.

6 key takeaways

  1. Offer your customers three options – the one you want to sell in the middle. This will increase sales
  2. Remove the $ sign from your products (suggests to consumers it is cheaper)
  3. Put a #9 at the end of all pricing – biggest # of sales on prices ending in 9 (compared to #4
  4. Make cheaper or reduced price smaller than before price (size makes it appear better value)
  5. Compare your product or price next to other options that are significantly more expensive
  6. Do not include a freebie option to increase sales (everyone will go for this and not buy)

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