Digital Marketing

Digital Marketing is made up of many different platforms , and it is imperative they work hand in hand to achieve optimum results. A comprehensive overarching strategy  is critical for a successful online marketing campaign.
This is where we begin.

From Search Engine Optimisation (SEO) to Audience Extension networking, Audience Profiling, Social Media Marketing and Google Adwords, if you’re after an integrated, successful digital strategy then you’ve come to the right place.

At Concept Marketing, our point-of-difference is:

  • Believe In Better.   By starting with a workshop to clearly identify your business’s goals and objective, we’ll work with you to help outline a Comprehensive Strategy to boost your brand, generate leads and convert sales
  • Working towards Reducing Digital Marketing Costs as we improve your digital footprint, ensuring each element is working hard to deliver optimal results.
  • Delivering Qualified Leads to your business. But we don’t just stop there! We help convert those leads into sales through our client nurture programs, double-qualifiers, sales & marketing tools and our very own in-house telemarketing team
  •  We Don’t Outsource.We have a qualified, experienced digital management team that’s entirely in-house.
  • We work with Google direct, to maxamise account performance.
  • Strategic and Technical Specialists who have years of industry experience.
  •   A results-driven agency that’s honest, approachable and transparent.

    At Concept Marketing, we can deliver a comprehensive digital campaign that’s perfectly aligned with your business goals and brand strategy. We offer comprehensive third-party auditing for SEO, Google Adwords, UX and Social Media.

    Put us to the test, and Believe In Better!

    Speak to us today about our FREE Digital Audit.

 

Digital Marketing Agency Melbourne

Our Digital Marketing Services

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Digital Advertising is more than just Pay Per Click ads. It takes more than a Google ad to convince a prospective lead to buy your product or use your services. This is where we excel!

By using our expertise, we’re able to deliver qualified leads through Google Ads – but we don’t stop there. We also work closely with you to ensure these leads convert to clients.

Our Google Ads service is run entirely by our in-house Digital Marketing Team. There is no outsourcing. We pride ourselves on achieving a fantastic, measurable ROI for our clients.

Think audience profiling and delivering Google ads directly to your target audience. Think strategy and responsiveness. Think a laser-targeted advertising approach that costs you less and sees you win more business.

Think re-marketing ads to people who have hit your site but not converted.
Think long-term strategy of reducing or removing  Google Ads as other digital marketing elements step up.
Think Qualified Leads. Think Conversion.

Contact Us For A Free Google AdWords Heath Check.

The power of Search Engine Optimisation (SEO) is undeniable. SEO has the capability to improve the position of your website in search engine rankings, getting your business in front of potential customers actively seeking out your product or service.

Like many aspects of digital marketing, the opportunity to get in front of the right audience doesn’t happen by chance. At Concept Marketing, our SEO experts study the science of website placement, using research, keywords, phrases and site links to increase a website’s ranking.

Don’t leave search engine ranking to chance. Let our experts help get your business front and centre, where it belongs.

Contact Us Today See How Your Search Engine Viability Stacks Up Against Your Competitors – We Offer A FREE SEO Audit.

Imagine being a fly on the wall in the same room as your target audience. They’re discussing your products, services, brand messaging and… oh, wait. It looks like you’re not a fly after all. They’ve just asked you to join the conversation.

Social media is a fantastic way to reach out to your audience on a personal level. The conversations that take place on your social media sites should be a personable exchange with your target market, but with a strategic approach. And that’s where we come in.

There are certain rules to social media, such as not being too ‘salesy’. Do you know how to have a personable conversation that still conveys your brand message? In 120 characters or less? We do.

The benefits of businesses communicating directly with their target audience are massive. Let our social media experts show you how to start the conversation… and keep it going.

In a perfect world, business owners would discover a hot market and then build a business to serve that market. The reality is that most businesses are started because the owner of that business knows how to do something. Occasionally, through trial and error, that business discovers it does indeed serve a hot market. Far too often, businesses simply get by without any real focus on a market.

At Concept Marketing, we believe your marketing should begin with the end in mind. Gone are the days where guesstimating is enough to justify a spend. Our philosophy is you can’t manage what you don’t measure. And if you can’t track your marketing efforts, how do you know what’s effective and what’s not?

An effective email campaign can reach a vast number of clients, all with the push of a button. It’s cost effective, easy to do and instantaneous. So, why do so many companies fail at their Email and SMS Marketing Strategies?

Consumers are getting smarter. Email filters are getting stronger. People are becoming more selective about the content they choose to read, what makes it through their filter and more importantly what brands they let in.

Whether you need assistance managing your lists, creating worthwhile content or sending out messages that will get read, Concept Marketing can devise an email strategy that will get the results you need. We will work with you to create an email campaign designed to maximise your ROI and reach your target audience with ease.

There are a variety of objectives in maintaining a web presence. Some clients want to share information, some want to convert competitors, others want to sell goods or merchandise. The list goes on and on. But how do our clients know if their objectives are being met?

Google Analytics is a web analysis platform designed to provide detailed information about the interactions that take place on your website. This analysis platform can show what brought a client to your site, the average time spent on each page, what location your customers are viewing your site from and even information such as what time the average customer logs on.

It’s a fascinating concept. Yet, like all data, this information does little without practical analysis.

Concept Marketing can provide that analysis. Our team is adept at and analyzing the information gleaned from Google Analytics and what it means to your brand. From there, we can develop a strategic plan to overhaul web aspects that are slowing your business down and learn from what’s working.

That’s the power of analytics.