Our Digital Marketing Services
In a perfect world, business owners would discover a hot market and then build a business to serve that market. The reality is that most businesses are started because the owner of that business knows how to do something. Occasionally, through trial and error, that business discovers it does indeed serve a hot market. Far too often, businesses simply get by without any real focus on a market.
At Concept Marketing, we believe your marketing should begin with the end in mind. Gone are the days where guesstimating is enough to justify a spend. Our philosophy is you can’t manage what you don’t measure. And if you can’t track your marketing efforts, how do you know what’s effective and what’s not?
Digital Advertising is more than just Pay Per Click ads. A couple of years ago, paid ads were considered the end-all digital marketing solution. Today, however, PPC has less of an impact– in the sense that it takes more than an ad in google to convince a prospective buyer to buy and it takes more than one approach to educate a buyer on the product or service you provide.
Think audience profiling and serving your ads to your target audience. Think remarketing ads to people that have hit your site but not converted or found what they were looking for. Think a laser targeted advertising approach costing you less and seeing you win more business.
The digital advertising space is a growing space with a refined means of communicating your core message to your target audience.
Don’t get left behind – your audience isn’t trending towards online it’s already there. So where are you
An effective email campaign can reach a vast number of clients, all with the push of a button. It’s cost effective, easy to do and instantaneous. So, why do so many companies fail at their Email and SMS Marketing Strategies?
Consumers are getting smarter. Email filters are getting stronger. People are becoming more selective about the content they choose to read, what makes it through their filter and more importantly what brands they let in.
Whether you need assistance managing your lists, creating worthwhile content or sending out messages that will get read, Concept Marketing can devise an email strategy that will get the results you need. We will work with you to create an email campaign designed to maximise your ROI and reach your target audience with ease.
Imagine being a fly on the wall in the same room as your target audience. They’re discussing your products, services and brand messaging and… oh, wait. It looks like you’re not a fly after all.
They just asked you to join in on the conversation.
Social media is a remarkable opportunity to reach your audience on a personal level. However, such a conversation should not be entered into lightly. The conversations that take place on your social media sites should be a personable exchange with your target market… with a strategic approach.
After all, there are certain rules to social media. For example, studies show that your audience will quickly drop off if your primary focus is on selling, rather than communicating. Do you know how to have a personable conversation that still conveys your brand message? Okay, good. What about in 120 characters or less?
The benefits of communicating directly with your audience are immense. Let us show you to start that conversation… and keep it going.
There are a variety of objectives in maintaining a web presence. Some clients want to share information, some want to convert competitors, others want to sell goods or merchandise. The list goes on and on. But how do our clients know if their objectives are being met?
Google Analytics is a web analysis platform designed to provide detailed information about the interactions that take place on your website. This analysis platform can show what brought a client to your site, the average time spent on each page, what location your customers are viewing your site from and even information such as what time the average customer logs on.
It’s a fascinating concept. Yet, like all data, this information does little without practical analysis.
Concept Marketing can provide that analysis. Our team is adept at and analyzing the information gleaned from Google Analytics and what it means to your brand. From there, we can develop a strategic plan to overhaul web aspects that are slowing your business down and learn from what’s working.
That’s the power of analytics.
The power of Search Engine Optimisation (SEO) is undeniable. SEO has the capability to increase the position of your web site in the search engine rankings, placing your business in front of potential customers actively seeking out your product or service.
The fascinating thing about SEO is that, like many aspects of marketing, the opportunity to step out in front of an appropriate audience does not happen by chance. SEO engineers study the science of web site placement. With the intelligent placement of appropriate keywords, phrases and site links, SEO engineers have the ability of increasing a web site’s search engine ranking.
SEO isn’t just about getting your business on the first page. It’s about engaging with your target audience in a concise way that encourages them to click on your business listing to service their request. You could be on the first page, but unless you connect with your audience it won’t be long before that ranking gets bumped off.
Don’t leave placement to chance. Allow our expertise to put your business front and centre, where it belongs.
Case study Client Project
Armada Accountants & Advisors
BRIEF: Create a brand to reflect the combined power of these two local Perth businesses as they merge together.
RESULT: Our creative team came up with a brand strategy and philosophy that reflected the power and strength of the new brand. With the tagline “Strength in Numbers” the clients were thrilled with the name we chose, Armada.
The marketing plan included the creation of a new website, event production and video creation to introduce the brand to employees, a brand awareness campaign, editorial based marketing and much more.
CLIENTJudge Constable & Abbotts Solutions
Email Marketing - Communicate the brand
Altitude Training WA
BRIEF: To create a brand capturing and promoting a niche market in Perth – a mobile altitude training unit, custom designed to promote fitness and improve rehabilitation from injury.
RESULT: Our marketing and advertising plan included construction of a website, a strong social media campaign to promote awareness while the mobile unit was under construction.
Our creative team worked closely with the clients and designers to create a fresh, interesting website that would make its presence felt in a small market.
2016 Variety of Choice Home Lottery
Now in its third year, the Variety of Choice Million Dollar Home Lottery is an initiative created to raise much needed funds and awareness for Variety – the Children’s Charity in Western Australia.
This integrated campaign was a multi faceted approach aimed at obtaining mass exposure across the state of Western Australia. From coordinating the talent and Ambassadors for the Lottery, to partnership sourcing for prizing, Strategy planning for creative messages to cut through in a somewhat cluttered market and everything in between Concept Marketing’s involvement in the lottery for the last two years has helped deliver significant funds for this fantastic charity.
To view the lottery website head to www.varietylottery.com.au
CLIENTVariety - the Children's Charity & JWH Group
MEDIUM UTILISEDTV - Metro and Regional
Print - Metro and Regional
Radio - Metro and Regional
AdWords and Remarketing
Social Media Marketing
Tom’s Italian Website
BRIEF: To create a website and re-brand their restaurant for a different target market.
RESULT: A fresh, re energised website and comprehensive social media campaign designed to create a buzz around this beautifully located eatery. Our team focused on promoting the location, along with the great food choices across digital and print mediums.
CLIENTToms Italian - North Beach
New Idea Furniture Campaigns
New Idea Furniture, a furniture retailer with 4 showrooms wanted to increase foot traffic into their store and increase their reach of customers beyond those that already knew about that or live in the immediate areas. Traditionally a catalogue based marketing approach over the course of the year, we worked with New Idea strategise ways to reach their goal and successfully implemented numerous sale campaigns with mass media exposure to a wider audience reach.
This overall marketing plan included the creation of a brand new website, a rebrand for a sister store to come underneath the New Idea banner, loyalty campaigns to increase client retention and repeat purchases, brand awareness exposure campaigns, editorial based marketing and much more.
CLIENTNew Idea Furniture
In-store promotion - point of sale material
Ambassadors and PR
Catalogues and Inserts
Social Media Marketing
IC Frith WA Website
CLIENTIC Frith & Associates
MEDIUM UTILISEDWebsite and Online
Aussie Natural Website
CLIENTAussie Natural Spring Water
BRIEF: To help Red Dot establish itself as a philanthropic entity, one committed to support and collaborating with charities.
RESULT: We created a strategic alliance with the RSPCA and organised to donate a percentage of sales from Red Dot pet products to the RSPCA. By combining radio, print, email and social media campaigns Red Dot hit all their targets, achieving fantastic results.
2015 Variety of Choice Home Lottery
CLIENTVariety, the Children's Charity of WA
MEDIUM UTILISEDPress - Metro and Country
TV- Metro and Country
Radio- Metro and Country