Our Website & Development Services
In a perfect world, business owners would discover a hot market and then build a business to serve that market. The reality is that most businesses are started because the owner of that business knows how to do something. Occasionally, through trial and error, that business discovers it does indeed serve a hot market. Far too often, businesses simply get by without any real focus on a market.
At Concept Marketing, we conduct several workshops delving into your brand, who you are, what language you speak, why you do what you do in order to unveil who your true target market and ideal client is.
Digital Advertising is more than just Pay Per Click ads. A couple of years ago, paid ads were considered the end-all digital marketing solution. Today, however, PPC has less of an impact– in the sense that it takes more than an ad in google to convince a prospective buyer to buy and it takes more than one approach to educate a buyer on the product or service you provide.
Think audience profiling and serving your ads to your target audience. Think remarketing ads to people that have hit your site but not converted or found what they were looking for. Think a laser targeted advertising approach costing you less and seeing you win more business.
The digital advertising space is a growing space with a refined means of communicating your core message to your target audience.
Don’t get left behind – your audience isn’t trending towards online it’s already there. So where are you
Writing content for a website these days is more of an art that simply putting words down on the page.
Want to be found on google? Have the right copy on your site.
Want your audience to understand your product/service? Have copy on the site written in a way that resonates with your target audience.
Our team of experienced copywriters understand the importance of having content written on the site aimed at clearly communicating with your target audience and selling your services.
Don’t whisper your branding message. Shout it out with the assistance of a skilled web copywriter. That way, you can save your writing talents for the holiday cards.
It’s one thing for a customer to like your products. Quite another for that same customer to take the necessary steps to make a purchase from your site.
E-commerce sites are not just about presenting an attractive storefront. It’s about offering the ease, functionality and security designed to make your users feel comfortable and eager to shop again.
A major part of setting up an effective e-commerce site is the planning. After all, customers are only willing to put so much time and energy into making an online purchase.
We are experts at plotting out the user experience from start to finish and identifying the pitfalls that could cause your business to click elsewhere.
From customer data to past history to shipping, we know exactly how to turn your e-commerce into a location customers will want to make a repeat purchase, time and time again.
Our world is moving at a rapid rate. Information is exchanged in a nanosecond, news shared moments after it happens and thoughts expressed as quick as lightning.
Why should you move any slower?
With an effective Content Management System (CMS), the days of waiting on a web master to update your site are long gone. We can set up your site with a simple to use CMS program so that you or your employees can update critical news and product information at a moment’s notice.
Case study Client Project
Altitude Training WA
BRIEF: To create a brand capturing and promoting a niche market in Perth – a mobile altitude training unit, custom designed to promote fitness and improve rehabilitation from injury.
RESULT: Our marketing and advertising plan included construction of a website, a strong social media campaign to promote awareness while the mobile unit was under construction.
Our creative team worked closely with the clients and designers to create a fresh, interesting website that would make its presence felt in a small market.
Tom’s Italian Website
BRIEF: To create a website and re-brand their restaurant for a different target market.
RESULT: A fresh, re energised website and comprehensive social media campaign designed to create a buzz around this beautifully located eatery. Our team focused on promoting the location, along with the great food choices across digital and print mediums.
CLIENTToms Italian - North Beach
New Idea Furniture Campaigns
New Idea Furniture, a furniture retailer with 4 showrooms wanted to increase foot traffic into their store and increase their reach of customers beyond those that already knew about that or live in the immediate areas. Traditionally a catalogue based marketing approach over the course of the year, we worked with New Idea strategise ways to reach their goal and successfully implemented numerous sale campaigns with mass media exposure to a wider audience reach.
This overall marketing plan included the creation of a brand new website, a rebrand for a sister store to come underneath the New Idea banner, loyalty campaigns to increase client retention and repeat purchases, brand awareness exposure campaigns, editorial based marketing and much more.
CLIENTNew Idea Furniture
In-store promotion - point of sale material
Ambassadors and PR
Catalogues and Inserts
Social Media Marketing
IC Frith WA Website
CLIENTIC Frith & Associates
MEDIUM UTILISEDWebsite and Online
Aussie Natural Website
CLIENTAussie Natural Spring Water
BRIEF: Bladon came to us with two imperatives. They wanted a rebrand to reignite interest in their business, and from, more importantly, they want to create a real connection between their employees and the business. They felt the culture of the business was lacking and needed help identifying and implementing ways to increase employee happiness, connection and productivity.
RESULT: We spent time researching their business to gain insight into what is was they were hoping to achieve. We then rolled out a new website, featuring some exciting showpieces, and created a new culture for employees to enjoy.
MEDIUM UTILISEDPrint Media
Website and Online
BRIEF: To help Red Dot establish itself as a philanthropic entity, one committed to support and collaborating with charities.
RESULT: We created a strategic alliance with the RSPCA and organised to donate a percentage of sales from Red Dot pet products to the RSPCA. By combining radio, print, email and social media campaigns Red Dot hit all their targets, achieving fantastic results.
2015 Variety of Choice Home Lottery
CLIENTVariety, the Children's Charity of WA
MEDIUM UTILISEDPress - Metro and Country
TV- Metro and Country
Radio- Metro and Country